Graphic Design, Print, Web and Journalism Belgium and Luxembourg

Graphic Design, Print, Web and Journalism Belgium and Luxembourg

Graphic Design, Print, Web and Journalism Belgium and Luxembourg

The importance of a logo for your business

What is a logotype?

 

A logo is a graphic representation of a brand or a company, it is the result of a brief followed by an in-depth creative research aimed at representing and enhancing the image of a brand or a company. A logotype is characterized by the choice of its colors, the choice of a typography and often that of a symbol.

Why is the logo important?

 

The logo, more commonly called "logo", is an invention of printers in the early 19th century. Since the rise of industry and mass production, the logotype has become essential for the image and the notoriety of a brand, a company or an association. The word logo is unfairly used to name an emblem, a monogram, a badge or a coat of arms.

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